In 1977, Roberto Coin founded the company that would bear his name in Vicenza, the city of Gold. Initially, the company was intended for production on behalf of some of the most prestigious brands of international fine jewelry. The Roberto Coin brand was launched in 1996. Success was quick and extraordinary. By 2000, only four years after the brand's birth, Roberto Coin positioned itself seventh amongst the best-known jewelry brands in the United States. Two years later in 2002, the brand ranked third in the international panorama and first among Italian jewelers.